NuSmile was established in Houston, Texas, in 1991. The popularity of NuSmile crowns rapidly grew due to their life-like esthetics and durability and the Company’s reputation for excellent customer service and support. By 2005, NuSmile Signature was independently cited as the world’s number one-selling esthetic crown. In 2012, the Company introduced the NuSmile ZR full coverage zirconia crown system featuring exclusive Try-In crowns that eliminate saliva/blood contamination and ensure successful retention of the restoration.